London book, beauty and lifestyle influencer and UGC creator
Black Caribbean-British bestselling author and self-proclaimed chronic oversharer, sharing books, beauty, lifestyle and London life with an audience that is mostly women aged 25 to 44.
- 673KInstagram views
in 90 days - 238KTikTok views
in 60 days - 17.6%Instagram
engagement rate - 24.7KFollowers across
platforms
Instagram Insights and TikTok Analytics, October 2026.
Why brands work with me
Stories, not scripts
I’m a published novelist, so every piece of content starts with a story: a hook in the first second, a reason to keep watching and a payoff that feels like me, not an ad.
I speak brand
My day job is in PR and marketing. I understand briefs, key messages, deadlines and approvals, and I’ll treat your campaign like it matters, because it does.
A UK and US audience
74% of my Instagram audience is aged 25 to 44 and 93% are women, with 42% in the US and 36% in the UK. Over 80% of my Instagram views come from people who don’t follow me yet.
A Black British perspective
I bring a Caribbean-British voice to beauty, travel and lifestyle content, and I love being part of campaigns that reflect who your customers really are.
Content that keeps working
I’ve been blogging since 2016. My review of Mamma Mia! The Party alone has been read over 15,000 times, so a blog feature keeps finding readers long after launch day.
Books built in
With two Kindle bestsellers, including a romcom that hops between 15 destinations, I can tie your brand into a world readers already love: travel, dating, friendship and London life.
A payoff that feels like me, not an ad.
Jas x
Book, beauty, lifestyle and travel content
Brands I’ve worked with
Boukouture
- FOREOLaunch event, coverage and gifting
- Sunday RileyGifting and brand morning
- EurostarUGC
- The INKEY ListGifting
- ElevenReaderGifting and affiliate partner
- Boukouture by Page OneSponsored post
- 25hours HotelsHosted stay, Paris
- Hotels.comSponsored London guide
AlsoMoth · Pure Grenada · The Case Company · Encore Tickets · Schwartz · Megabus · Black Travel Creators
WorkspacesHuckletree · The Ministry · Mainyard Studios
Press nights, launches and brand events
- National Television Awards
- Global Gift Gala
- Valentino Brand activation
- A Sunday Riley morning With Sunday Riley herself
- Spotify Audiobooks events
- Fabletics Brand event
- Moxy Hotels Hotel opening
- Moonpig Press events
reviews
From Mamma Mia! The Party to Miss Saigon, Kinky Boots and Matilda the Musical, plus press nights at Southwark Playhouse. Read my reviews.
Sponsored content, UGC and brand partnerships
- Sponsored contentReels, TikToks, Stories and blog features
- UGCShort-form videos for your own channels and ads
- Event coveragePremieres, press nights, screenings and launches
- GiftingBooks, beauty, fashion, food and experiences that fit my audience
- Speaking & hostingPanels, chairing and brand events. See speaking and events
- PackagesLaunches and longer partnerships, built around your goals
Rates on request. Working to a different budget? Tell me what you’d like to achieve and I’ll put together a package that fits.
Working with an influencer: questions brands ask
Do you work with US brands?
Yes! 42% of my Instagram audience is in the US, and I’m happy to work with brands in the UK, the US and beyond.
Do you create UGC?
Yes, short-form videos for your own channels and ads, with filming, editing and captions all done by me.
Do you accept gifting?
Yes, for products that fit my audience. Gifting is always welcome, with no guaranteed coverage.
Do you go to events and premieres?
I love an invitation! Press nights, premieres, screenings and launches are always welcome.
How do I get your rates?
Email me at info@jaswritesstuff.com with your brief and I’ll send my rate card with a package suggestion.
Let’s work together!
Send me your brief, your event or just an idea, and I’ll come back to you with a plan.
Organising a festival or book event? See my speaking and events page.
Jas x
